Trade Show Booth Designer: Capture Attention & Convert Leads

Need a Trade Show Booth Designer?

We’ve done plenty and can help. We can help sort out the design, printing and more to make you look great.

We also have produced videos to play on a loop for numerous events.

Here’s a typical 10′ curved booth background with 6′ roll-up side banners. We did everything here, including the table skirt and flyers in the plastic display-stands – we even did the magazine cover, helped design the shirts. This client is part of our “Fractional CMO” service with design by subscription.

Trade Show Booth Designer

Trade Show Booth

Note trade shows have the highest CAC (Customer Acquisition Cost) of any channel ($801 is the official average as of 2019), however, they are high trust due to meeting in person and for certain industries are an unbeatable growth channel.

If you serve high-value clients or tactile services best seen in person, trade shows can perform well.

Note costs can vary wildly. A local bridal show might be under $2k, while national conventions can run more than $5k just for booth space, with printing costs, hotels, travel pushing the budget to $10k+ for even a modest booth.

That said, the closing ratios we believe can be higher for certain industries, including the above high-trust-sale product.

When you’re ready to get some assets created to help your company grow, reach out to us and start a conversation.


A few tips on live events and working with a trade show booth designer:

  1. The background should just set the tone and start a conversation.
  2. Don’t forget to promote the event on your social media and other channels! Even for the people not going to the event, it helps relatability and legitimacy.
  3. Most conventions also have a program guide, and often a grab bag or swag-bag; this can contain a postcard or two sided business card
  4. Videos on repeat work well for certain industries, but we do not recommend any dialogue on these, and usually just put subtitles for people to read. Clients then buy a TV (and return it, frankly) or rent a TV from the convention hall. We have found audio dialogue can fight for attention with the staff and recommend just low background music.
  5. QR codes for lead capture can be helpful. We can help with these of course; ensure they are to a URL you can edit anytime.


Looking to make a lasting impression at your next trade show?

A well-designed trade show booth is crucial for attracting attention, generating leads, and ultimately boosting your bottom line. But with so many design options and factors to consider, it can be overwhelming to know where to start.

That’s where a trade show booth designer like Swift Marketing comes in. We have the expertise and experience necessary to transform your vision into a captivating space that stands out from the crowd.

Here are just a few of the benefits of working with a trade show booth designer:

  • Professional and eye-catching design: A skilled designer will create a booth that is visually appealing, reflects your brand identity, and effectively communicates your message to potential customers.

  • Strategic layout and functionality: Your booth needs to be more than just visually stunning; it also needs to be functional and encourage interaction. A designer will ensure that your space is well-organized, traffic flows smoothly, and there are ample opportunities for leads to engage with your brand.

  • Experience with trade show regulations: Each trade show has its own set of rules and regulations regarding booth size, materials, and construction. A knowledgeable designer will be familiar with these regulations and ensure your booth complies with all requirements.

  • Cost-effective solutions: Design professionals can help you save money by sourcing materials, managing logistics, and maximizing the use of your budget.

  • Peace of mind: Working with a trade show booth designer allows you to focus on other aspects of your business while they handle the design, construction, and setup of your booth, giving you peace of mind and ensuring a smooth and successful trade show experience.

Investing in a trade show booth designer is an investment in your brand and your business. By creating a space that is both visually appealing and strategically designed, you can attract more leads, generate more sales, and make a lasting impression on potential customers.

Ready to take your trade show presence to the next level?

Start a conversation with Swift Marketing’s expert
trade show booth designer crew today!

In addition to the benefits mentioned above, here are some additional things to keep in mind when looking for a trade show booth designer:

  • Experience: Look for a designer with a proven track record of success in designing trade show booths for your specific industry.
  • Portfolio: Be sure to review the designer’s portfolio to see examples of their work and get a sense of their style.
  • Communication: Choose a designer who is easy to communicate with and who takes the time to understand your vision and goals.
  • Budget: Get quotes from several designers to compare prices and find the best fit for your budget.

By taking the time to find the right trade show booth designer, you can ensure that your next trade show is a success.