{"id":2256,"date":"2023-09-26T13:05:17","date_gmt":"2023-09-26T13:05:17","guid":{"rendered":"https:\/\/swiftmarketing.com\/zzzwebadmin\/?page_id=2256"},"modified":"2023-09-26T15:47:22","modified_gmt":"2023-09-26T15:47:22","slug":"website-designer","status":"publish","type":"page","link":"https:\/\/swiftmarketing.com\/zzzwebadmin\/website-designer","title":{"rendered":"Website Designer"},"content":{"rendered":"

Website Designer: Why Most Website Fail to Produce Leads\n

First: a WARNING: There’s a danger in choosing a website designer, which is looking for the cheapest one you can find.\n

You want a site that makes you money, i.e. brings you leads, deals to close.\n

A good website designer combined with marketing (compelling message, delivered to the right people at the right time) will make you far more than they cost.\n

A bad one will simply be a money-pit.\n

I know you want a good price. Hear me out – here’s the trap:\n

    \n
  1. You search for the cheapest one, since you don’t know what really matters (hint: it’s profitability, not price)\n
  2. You then find someone who doesn’t know how to make a website that _creates_ money. Would you rather have a website that produces $$$ per month, but cost $$ one time? Or a $ website that does nothing for you, and “leaks” profit, causes people to “keep searching” instead of booking and buying?\n
  3. You find what you want: a cheap designer, often overseas, that will give you a slapped-together template, with no attention to SEO, conversion, the customer journey. It might even look pretty, but does nothing for you.\n
  4. Repeat: Then next time you want a website, you also want to go as cheap as possible, because “websites don’t make money”. You’re in the trap. You might be there now.\n\n

    There’s a different path:\n

    A website that’s a storefront, and causes people to book and buy.\n

    Google.com is “just a website”. It mints billions per year in profit.\n

    The #1 Criteria for choosing a Website Designer: Profitability\n


    \nWhat matters most: Your cost-per-client.\n

    Personally I’d much prefer to have a $3k website that creates over $1k\/mo in sales lead value, vs a $300 website that creates $0\/mo in sales-leads.\n

    Our top project was creating 61 leads per DAY. Average, for the month.
    \nNote: they spend a lot on marketing, but were profiting $$$.\n

    Your cost-per-closed-deal is the #1 metric you need to be focused on, and a website is a core part of this.\n

    In marketing terms, this is called “CAC” – Cost to Acquire a Customer.\n

    Trade shows average CAC is $805. Email CAC average is about $180. PPC CAC cross-industry average right now is probably $285.\n

    Various channels and various industries have benchmarks for what a cost-per-lead should cost.\n

    Next, you then have another key metric: CLTV – Customer Life Time Value.\n

    For HVAC, average is $15,340, but that’s average. Are you average? (tip: Use SwiftCloud and we’ll help you tune upsells, cross-sells, referrals, etc. so each customer is worth more $ – and gets more value for their $).\n

    Ok – let’s get into it:\n

    There’s a hierarchy for website design – base camp is just trust – “Brochure Mode”.\n

    the TL;DR: Order your “Base Camp” package bel0w – you’ll get a ton of stuff, including things you don’t even know you need (example: hacking security, load speed optimization) and more.\n

    Our Base Camp Package includes:\n
      \n
    • A WordPress-based Website with semi-custom Theme, so you have a control panel for blog, homepage etc – note we’ve done over 200 WordPress websites, have multiple custom plugins, advanced theme design. This also means there’s no “lock-in”, we have to stay good, and it’s easy to replace us, since there’s a ton of wordpress talent out there (though 98% are frankly not as good as us – yes, I’m bragging, but we’re good. We can build just about anything in WordPress.)\n
    • A Web-Based CRM (Client Relationship Manager) – Sales Leads feed into SwiftCRM – part of SwiftCloud – so you can automate your sales foll0w-up, quote generation, etc. – SwiftCRM essentials with Web Forms is included. This also includes a client portal if you need it, scheduling, e-payments, and more.\n
    • Swift Email essentials package – Email newsletter tools, but also cold email\n
    • Optional: Swift Phone – press 1 for sales, voicemail, etc\n
    • Essential training on how to get your website making you money. You need a compelling message, deliver to the right people – i.e. advertising, usually, but we can help with SEO (Search Engine Optimization), PPC (Pay-Per-Click – aka SEM Search Engine Marketing), Social Media, Cold Email and more.\n\n

      SPECIAL: Some of the above has a free extended (6mo+!) beta for website clients.
      \n      Schedule your conversation to get a quote.\n