How to Reduce The Marketing Budget

Over the years as a small agency we’ve helped hundreds of small businesses in various capacities. One of the most common questions especially among the smallest of businesses is about how to reduce the budget. Don’t get me wrong- larger companies are definitely cost-conscious and want to “sweat the capital” too, and I can appreciate it. Read More…

How to add a line of business

A client asked this, and rather than simply fire off an email, I told him I’d write a post. Why? It’s not too complex, but the usual way is the “Nike school of business: just do it” method, which is a bit of rolling the dice. There’s a better way – the best of which Read More…

Tracking Marketing Results from Offline Sales

We recently had a client go from “roughly 1/2” to 83% application ratio on a website. Naturally, any business owner would be thrilled to get a 60.2% lift in just a few weeks, and of course we’re proud. Even better though is we’re honing in on the single most important metric for most offline-sale businesses: Cost-Per-Closed-Deal. Read More…

Inbound Marketing Blueprint & Flowchart

This is a refined inbound marketing blueprint you can use to grow traffic. Tip: The color tags below correspond to each role. You may find it helpful to delegate based on color-tag. Here’s ours, step by step, with notes about who fulfills it. Swift Marketing’s inbound marketing dashboard is designed to enable the workflow below Read More…