Tracking Marketing Results from Offline Sales

We recently had a client go from “roughly 1/2” to 83% application ratio on a website. Naturally, any business owner would be thrilled to get a 60.2% lift in just a few weeks, and of course we’re proud. Even better though is we’re honing in on the single most important metric for most offline-sale businesses: Cost-Per-Closed-Deal. Read More…