If you feel cheated, you’re doing it right

Moz.com is one of the leading SEO sites out there right now. Recently, I ran across a tidbit of gold that really popped out for me, which I’m paraphrasing entirely here: If you feel like you didn’t get something in return for lead bait, that’s good. You’ve created a positive feeling in your reader – Read More…

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…