Since Lendermate started back in 2005, we have a long history with the mortgage business – and can help you land more files.
The trick: nobody wants a mortgage. They want what it can do for them, and the mortgage is just the tool. So, fishing upstream looks like selling people on remodeling their home (cash-out refinancing leads), lower payments (rate-term, streamline refi’s), buying a house, etc.
All you need to know about mining the internet for gold is this simple:
Compelling Profitable Offer
+
Big Relevant Traffic
=
Success.
It’s that simple. Don’t overcomplicate it! Said another way, it’s Message containing a Call-To-Action (“CTA”) + Delivery Medium to real-world-humans who need a loan (via SEO, postcards, smoke signals, billboards, whatever) = Success.
So, you want mortgage marketing, which really means you want applications. Let’s start with the message, then help you get that message out.
Mortgage Marketing Assets
Swift offers:
- Mortgage Marketing Website Design (including Reverse Mortgage marketing, by the way)
- Done-for-you Pre-Made Mortgage Marketing videos, that get branded to you, so they look fully custom produced, unique to you.
- Advertising Campaign Management
- Webinar services (for recruiting, attracting realtors (R), real estate investing, etc.)
- Related financial topic marketing i.e. credit repair (great for “fishing upstream” – why else would someone want good credit if not to buy a house or car?).
Example Done-for-you Mortgage Marketing videos:
Example Mortgage Recruiting marketing
Next, getting the mortgage marketing out to the right humans most effectively varies by type, but generally, we favor online – as direct mail costs keep going up, killing off the ROI over time.
Similar Posts:
- Reverse Mortgage Marketing
- Credit Repair Marketing
- What to do with your video
- Advertise Online
- Rules for Marketing Success
