Show the world! As always, marketing (read: getting more clients & customers) is simply:

Irresistible offer that brings you profit
+
Delivery of that message to the right humans
=
SUCCESS

The video, to be precise, is the message, the offer – how you can make their life better. Putting the video out there for the world is part of getting it to the right humans.

So, here’s the checklist:

1. Add it to your email signature. Do it now – it’s fast and easy. How: Outlook 1,  Outlook, Gmail / Google Apps, Yahoo.
2. Add it to your YouTube channel. In most cases, we’ve done this for you already. HOW: Login to YouTube (free account), click upload top right. Give it an SEO-friendly name. See http://swiftwebdesigner.com/youtube-tips for more details.
3. Embed it to your main website, in a “video learning center”, or the home page, or the sidebar, or the footer, or even the “contact us” or “about us” or “services” page. HOW: See VtubeTools + http://swiftwebdesigner.com/how-to-add-video
4. Add it to landing pages. How: If you’re running any paid ads, you should definitely be using a landing / squeeze page; contact us to add one to your website. We’ll handle it for you, or see above (#3) to embed into your existing landing page if you prefer.
5. Upload it to facebook (same as uploading a photo). HOW: http://www.youtube.com/watch?v=PL7dr-LnqiI
6. Broadcast to Twitter (just tweet the YouTube URL)
7. Add it to your email newsletter blast (just include the YouTube URL), see http://swiftwebdesigner.com/mass-email if you need to set up a mass email list
8. Add it to your email autoresponders series. Again, see http://swiftwebdesigner.com/mass-email if you need an autoresponder.
9. Add it into a press release then syndicate it
10. SEO the video itself for a competitive keyword
11. Use the video in a social media contest on facebook – i.e. each “share” is a contest-entry, or each “like” a contest-entry
12. Burn to DVD and play it at a street fair or local event
13. Burn to DVD and use it in a “lunch and learn” or breakfast event
14. Save it to your phone or just pre-cache it to your phone then play it for a networking group meeting i.e. BNI. HOW: Best is to simply have a file you can easily copy and paste from on your phone, so if you meet someone, you can quickly text them the YouTube URL and/or email it to them.
15. Embed it into the websites of your referral partners
16. Have referral partners email it out in their newsletters
17. Burn to DVD for your local library to lend out
18. Syndicate the video to other online video places through systems like Traffic Geyser or Tube Mogul (or just hire someone else to do it for less hassle and much cheaper). Note: 80% of your results will come from youtube. Over time, this is less important.
19. Add to Craigslist. HOW: Take a screenshot of it and turn it into an icon, then embed that into Craigslist postings, because Craigslist won’t allow video embeds.
20. Add it to Ebay Classifieds postings

Any other tips? Let us know! We want this list to be comprehensive.

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This powerful asset will sell you, but also sell the client on why pricing sensibly will actually make them more money in the end, versus overpricing and then chasing the market. It covers pricing, promotion, and presentation – making you look like an expert, without breaking a sweat.

Included are all rights except resale – so you can…

• Add to unlimited websites and blogs
• Add to social media profiles such as facebook, twitter, and more
• Burn to DVD and use it to help close a prospective client in their home
• Upload to your YouTube channel and other video-syndication sites
• Add to your Google Places to help your Search Engine Ranking
• Give copies to referral sources such as mortgage lenders, CPA’s & tax pro’s, financial planners and/or embed on their websites
• Burn to DVD and give to your local library
• Hand out DVD copies at local events i.e. farmer’s markets, trade shows, county fair, etc.
• Email out to your database
• …and more.

To get started, we need from you:

• Your name as you want it on the presentation
• Agency / Broker Name
• License # if legally required. We’ll add Equal Housing automatically.
• Headshot for you, and logo of broker (if not one of the national companies, we have those on file)
• Phone # you want on the presentation
• Website you want on the presentation
• A (free) YouTube.com account (login, password) for us to upload your video to (optional but recommended).

We’ll customize the intro, outro, and a few places in the body so it looks custom produced. Turnaround is usually just a few days, and sometimes as fast as overnight.Similar Posts:

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The trick: nobody wants a mortgage. They want what it can do for them, and the mortgage is just the tool. So, fishing upstream looks like selling people on remodeling their home (cash-out refinancing leads), lower payments (rate-term, streamline refi’s), buying a house, etc.

All you need to know about mining the internet for gold is this simple:

Compelling Profitable Offer
+
Big Relevant Traffic 
=
Success.

It’s that simple. Don’t overcomplicate it! Said another way, it’s Message containing a Call-To-Action (“CTA”) + Delivery Medium to real-world-humans who need a loan (via SEO, postcards, smoke signals, billboards, whatever) = Success.

So, you want mortgage marketing, which really means you want applications. Let’s start with the message, then help you get that message out.

Mortgage Marketing Assets

Swift offers:

• Mortgage Marketing Website Design (including Reverse Mortgage marketing, by the way)
• Done-for-you Pre-Made Mortgage Marketing videos, that get branded to you, so they look fully custom produced, unique to you.
• Advertising Campaign Management
• Webinar services (for recruiting, attracting realtors (R), real estate investing, etc.)
• Related financial topic marketing i.e. credit repair (great for “fishing upstream” – why else would someone want good credit if not to buy a house or car?).

Example Done-for-you Mortgage Marketing videos:

Example Mortgage Recruiting marketing

Next, getting the mortgage marketing out to the right humans most effectively varies by type, but generally, we favor online – as direct mail costs keep going up, killing off the ROI over time.Similar Posts:

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Swift Marketing can help with…

• Credit Repair Website Design
• Credit Repair Webinar Creation & Hosting
• Credit Repair Sales Videos (Below)

For companies providing Credit Restoration & Repair and Credit Coaching services, we can help generate leads. Most companies make the actual sale offline (on the phone), so the primary goal of most credit repair marketing is to get the client to call.

One effective tip is to hook clients in while they’re hot with a modest deposit, such as a “$97 Initial Review Consultation”. While the leads need to be hotter to actually buy online, if you do get them to commit as little as even $20, they are virtually guaranteed to stop shopping and focus on the results (and complete their payment and get started with you).

To get a client to part with $97 online, you’ll need to heat them up a bit, with either (1.) online video(s), or (2) online webinars. While you could do it with sales copy alone, the fact is humans are lazy and/or busy and so a passive “coming-at-them” experience, especially for “repulsion motivated” marketing such as credit repair.

Repulsion Marketing is amplifying the pain then selling aspirin. The clients are trying to get away from something, or stop the pain (rejection, inability to rent, lower job offers, etc.), though some are also outcome “attraction” motivated i.e. they want to buy a house, so you butter and sugar the carrot with headlines like “imagine how much better life will be when you have that new car, new house, etc.”.

Anyway, how we can help:

1. Credit Repair Websites and Landing Pages. We know the material well, and can get your site close to launch with minimal time from you.
   1. Related sites for reference:
      1. SwiftWebDesigner.com gallery of custom website designer projects.
      2. ForFinancialRelief.com – carefully designed to look like a “magazine style” blog structurally, but functions like a landing page; notice the “slippery slide” best-practices landing page on the free video page on the top right, and extensive use of video. This structure is excellent for selling intangibles such as credit repair marketing.
2. Credit Repair Video. This pre-made video is branded to you with a single lifetime buyout license, including all rights except resale. Add it to landing pages, email signatures, mass email lists and autoresponders, websites, blogs, facebook, youtube… even burn it on DVD and give it to your local library, lend it out to real estate agents or embed in their websites… the list goes on, and so does your return on investment. We know videos can be difficult and time consuming to create – and we’ve carefully scripted the best marketing anywhere into this 7 minute sales video.
   1. To see this online, please email us.

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Exclusive Leads Sources by Type

By “exclusive”, I mean either self-generated, or generated by working with a marketing company like us to generate live-transfer, real-time leads on a specific campaign.

Once you see this, the natural next thought is to consider which sources you’re using, and if you’re not using all of these, why not?

Here’s Business-to-Consumer Leads…

and Business to Business Leads…

Swift Marketing provides tactical and strategic services to help you generate more B2B or B2C leads. Most projects start with a conversation about what type of leads you want to generate, what’s working for you now and what needs improvement, and then we give you one more more projects to consider.

As we “dig these wells”, they will succeed to varying degrees – we always get a “base hit”, and occasionally a “home run”, but what makes a “home run” depends on a myriad of factors – the heat on your industry, the “pain point” of your client i.e. degree of urgency, whether it’s “attraction” (outcome-motivated) or “repulsion” (trying to avoid something or stop pain), and your price point (well, more accurately, your call-to-action request vs the value offered).

Speaking of call-to-action vs. value offered, if you’re offering Free 24k Real Gold Bricks and all the respondent has to do is swing by and pick it up, of course your response rate should be 100%. If you’re offering a stick of gum for “just $29.99″ and all you need to do is fill out this 20 page client questionnaire, then pay in isreali shekels, of course nobody is going to respond.

That’s an extremely polarized example, but when made that comical you’ll get the idea why lining up a “home run” is more than just us – it’s our job to amplify value, increase perceived value, increase audience alignment so you’re talking to the right people, then help you get that message out. Together, we call that “demand generation”, and it can help you have more human-to-human selling conversations if you’re in a lead generation business, or push direct sales if you’re in direct-response sales i.e. e-commerce, tv, etc.

Why not give us a call and let us know what you want to happen right now? We’ll give you some options to consider – a few potential “wells to be dug” that might produce water, oil, or whatever you’re need for years to come.Similar Posts:

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This is NOT us.

We are looking into this matter and as soon as we identify the offending party, will direct all calls back to that company. Note there are dozens of Swift Marketings, and because we own the domain SwiftMarketing.com – we get a lot of them.

The phone number 702-705-5246 is NOT ours. We will update this page when the owner is identified.Similar Posts:

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Sales: Closers, not marketers

They’re not the same.

This is something I know rationally, but when I stumbled on an article, it was really a “duh” moment. I’d fallen into the same trap I advise our clients against: Wanting to grow sales, but grouping all 3 of sales, marketing, and biz dev together.

When you have a small business, you’re in the business of solving some catch-22′s – you need the marketing, sales, and biz dev in order to generate the income, and need the income to pay all those people – right?

Not entirely. Fortunately, marketing is the easiest to outsource… closing, not so much. You’re presumably an expert at whatever you do, but need to communicate your benefit to the audience, and that’s a science in itself.

Marketers: Scientists + Artists, not closers

As you’ll see all over this website, Big Relevant Traffic + Irresistible Profitable Offer = Success. That’s a bit simplistic, but if you have a complex sale, it’s a heck of a lot easier to delegate marketing (a.k.a. communicating benefit + offer) than it is to delegate closing, at least until you can have a full time trained sales guy/gal/team – and before you hire them, you need to have leads.

Without the leads, they’ll fall flat. Great closers are rarely great marketers, it’s just not the same skillset, interest, disposition… marketing is more like science and engineering, and a lot of computer work finding audiences to communicate to. Sales is of course, a “people people” skillset. “Hugs and handshakes” type of guys/gals are rarely content to sit behind a computer analyzing PPC ROI (pay-per-click advertising return on investment) or bounce rates by demographic.

Biz Dev: Farmer / Recruiter Types

So don’t do it. Even if you can only afford 1 person for sales, marketing, and biz dev, it’s better to split that role up and work something out. Once the leads come in, you can close yourself, then hire a sales guy/gal and focus on biz dev (generating lead-sources and joint ventures that produce more business, which is really more like a recruiting role), then eventually hire that out and focus on PR (public relations and publicity)… and after that, sell your company for millions and retire, or rinse and repeat with another company. Or keep it as a cash cow and play golf.

But it all starts with the leads. We can, of course, help.

Before you start, realize you’re probably great at one of these roles but not all. If you are, you’re a unicorn, or else delusional – but this is a good thing, because as you hire people, find those who are better at that one task, and thus increase your company income. Personally, I’ll take more cash over personal pride any day when it comes to hiring vs. doing it myself. For owners of existing companies, take a look at your sales team (which might be only you, or include you) – how much more effective would your sales team be with more incoming leads? Can time-per-sale be reduced and still keep the closing ratios by using more video or better qualifying leads? Segmenting and delegation will increase quality of work due to more focused, more accountable workers. Even if you wear multiple hats getting clear about the exact separated role will help you do a better job, help you grow faster, and help you reach your goals.

If this strikes a chord with you, and you want more leads – call us. We can help.Similar Posts:

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Gold Nugget: Someone calls and says “how much do you charge?”. Joe replies “What’s more important to you, value or price?”. Of course most people will him and haw a bit and then it’ll open a conversation – during which you educate them on HOW to shop and why you deliver value.

Joe Polish is a great marketer who focuses entirely on mid-range and up businesses i.e. CEO’s and business owners who generally make a million or more.

What’s great about working with clients like that is they (you?) have the resources to put plans into action. Many times, a good marketing plan doesn’t require really that much money or time, but it virtually always requires _some_ money and time. Startups have it tough – you can’t afford to be wrong, so you need to invest more time and take lower risk, tried-and-true marketing methods… but these always have lower results.

Innovation carries risk (and potential reward).

In the above video, skip ahead to about 17:00 in if you’re in a hurry. It’s marketing gold.

Mike Koenigs interviews Joe Polish, who reveals some gems like educate your clients HOW to shop and you’ll command wider margins.

For the extra-credit folks, here’s the video he references with Sir Richard Branson

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First, the problem can be somewhat macroscopic or microscopic, meaning, certain times of the year might be much more busy than others, other times you have certain days of the week which are particularly busy.

We present three solutions for you:

1. Pipeline monitoring tied to your marketing budget. This means when you can see a slow time coming, you increase your marketing time/money expenditure. The paradox here to watch out for is not budgeting to get yourself busy, and then being caught with no available budget, and not enough business to even re-invest. That said, as you gain clarity into your business financials, and also see a pattern of marketing-spend-to-new-incoming business, you’ll be more clear about what cash reserves you need to maintain. Assuming you have even a few weeks of burn available (i.e. cash required for operations) then variable-method-advertising such as Google PPC can be indispensable at helping you get busy again.
2. Self-Scheduling tools. To avoid overly busy vs. overly slow, we are working on a new color-coded calendar system that prompts clients visually to schedule on slower days when possible. By presenting clients with feedback data tied to your calendar / schedule, they’ll help you out (and get better service themselves) by choosing less busy days.
3. Outgoing “Push Marketing” (active marketing vs. passive wait-for-clients-to-come-to-you marketing) tied to your pipeline and expected work load.

Frankly, most small businesses are always pushing for growth, as are many commissioned sales professionals. This creates a roller coaster income effect, caused by getting very busy on fulfillment and thus spending less time on marketing, which then causes a dip in new incoming business or quotes issued, followed by a burst of marketing and sales activity which creates new incoming leads and business – but since it takes some time for leads to turn into cash (depending on your industry this varies. Auto mechanics might only be a few days, but Real Estate Agents typically take months from lead to cash) this leads to income that’s all over the map.

Required to Implement This Idea:

• Knowledge of your average lead-to-paycheck incubation time / sales schedule
• A CRM of some type so you are handling your leads in a repeatable, predictable way
• A graph of your incoming leads, so you can clearly see patterns. Ideally, this would even have some projected closing i.e. if you know referrals close with 80% reliability but cold-generated internet leads close at 33%, then you’d have a graph of projected income weighted by method.
• Marketing systems that allow scaling. Generally, you’ll want to use your most profitable lead-gen methods all the time, so really this means you’ll resort to variable-cost, less profitable lead-gen during lean times in order to keep the money flowing. That said, when you’re potentially running out of gas you don’t want to try something too new, so the time to experiment is when you have some cash on hand, and when in a higher risk situation, use tried-and-true marketing methods. For most offline-sale businesses (i.e. auto mechanic, plastic surgeon, real estate) I’d recommend using PPC and postcards all the time but pause certain campaigns when you’re busy and rely only on referrals, while in slow times you can then increase the spend short term in proportion to average sale time.

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We can help you build your practice with overall strategy, or with specific reverse mortgage marketing assets, including:

• Reverse Mortgage Marketing Websites
• Reverse Mortgage Marketing Videos (below)
• Reverse Mortgage Marketing Advertising (Facebook, Google, Bing) and SEO (Search Engine Optimization)
• Reverse Mortgage Marketing Webinars (especially good for groups!)

2012 Jan Update: Note this has the client’s photo and local-style homes woven in (this example client is in Hawaii). This edit also was voiced by the client (add $300, we need to adjust the timing throughout the entire video)

Older Video

We have the following assets and services available to help you generate reverse mortgage leads and borrowers:

Pre-Made Licensable Reverse Mortgage Marketing Video. This powerful yet soft-sell video gently educates while pre-handling some of the most common objections. Add it to any website and/or landing page, optimize it for youtube and other video locations, drop into your facebook page, and more. Each video is rights-buyout, one time, branded with your name, phone, and URL. Also available are short leads creation videos that offer a free kit in order to produce leads. One-time investment of just $499 (with RogerV’s voice, or $699 with your voice – which makes you the expert! (requires a bit more editing work, hence the higher price, use a “Blue Snowball” mic from any local Best Buy, etc.) includes upload to your youtube channel, SEO-tagging, and custom render branded to you with a simple one-time-license buyout. Once we’re done, you’ll have a short snippet of code you use anywhere, multiple websites, autoresponders, add to your email signature, you name it. You can even burn it on DVD.

Needed from You to Create Your Video:

• Phone # you want on the video
• URL / Website
• Company name you want to appear and company logo
• Optional but recommended / free: YouTube login and password. We’ll upload into your account for you.
• Optional: If you want a different picture on the cover of the DVD 3D graphic above, let us know (please choose one off iStockPhoto.com unless you have legal rights). NOTE: the 3d cover above is just a graphic to increase perceived value. We can produce packaging for you if needed; the template is free (well, included with sale, technically), but changes are $100/hour i.e. if we need to revise – but we’ll include the photoshop source if you have an in-house design team or know photoshop.
• Includes all rights for life except right to resell. Upload to any sites (youtube, facebook, etc.), embed into unlimited websites, burn DVDs – even run it on TV as part of an infomercial.
• Investment: $499 one-time lifetime buyout, $599 if in your voice (requires more editing) (any major credit card or by check).

Reverse Mortgage Website Design – Act now to get discounted pricing, since we don’t yet have any examples to show, despite having built over 100 websites (including forward mortgages)[editor's note: CEO Roger was a mortgage lender from 2001-2006 and somewhat trained in reverse mortgages]. We can help you dominate your local market, add SEO (search engine optimization) and PPC (pay-per-click advertising on Google and Facebook). We can of course set up forms and applications, landing pages, etc.

• Reverse Mortgage Marketing Facebook Fan Page Creation. Facebook is especially powerful for reverse mortgage marketing because it allows exact targeting by age – show your ads to only people 62+ in zip codes or states (or even city metro areas) you choose.
• PPC Setup. Swift Marketing has Google-certified expert staff to help you generate your own leads using Google Adwords, which is the top and right-side of Google’s main page for various related search terms.
• Reverse Mortgage Marketing Banners & Display Media Creation. This is especially powerful when used with PPC and “remarketing”. We can help you add a tracking cookie to your website then surround your leads as they travel the web, seeing your ad, which can help bring them back and push them over the edge to start the process.

Free Reverse Mortgage Marketing Tips:

1. Use Facebook for reverse mortgage marketing because it allows targeting by age. Never before has it been quite so immediate and easy to profile by both age and location.
2. This is old, but still tried and true – based on title / abstract data pull a list and use direct mail based on time-of-ownership and low LTV or no loan / free & clear title to send direct mail. In the end this may be more expensive than facebook, but is more reliable and reaches a different audience. Invite recipients to a Webinar on “How a Reverse Mortgage Can Increase Your Total Portfolio ROI” for higher-value areas, or “How a Reverse Mortgage Stops House Payments” for lower value areas.
3. Internet usage by seniors who have already retired is statistically higher than those immediately preceding retirement – so bet on the race, not a single horse… meaning to maximize revenue and leads production, you can choose more than one marketing avenue and done right, each amplifies the other by raising awareness and brand recognition.

Note: Future edits (yours?) will contain more synchronized text on screen to increase retention.

Bonuses: Image to fake a video-embed into email. You cannot technically embed video into email, because the player (email-client i.e. outlook, iphone, etc.) won’t play it (yet, as of Nov 2012) (except gmail, and probably other web-based tools like Outlook.com and Yahoo mail). Easy solution: Drop this image below into your message, linked to an instant-play embedded version (ideally, your landing page).

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