I find this really fascinating, and hope you do too.
Exclusive Leads Sources by Type
By “exclusive”, I mean either self-generated, or generated by working with a marketing company like us to generate live-transfer, real-time leads on a specific campaign.
Once you see this, the natural next thought is to consider which sources you’re using, and if you’re not using all of these, why not?
Here’s Business-to-Consumer Leads…
and Business to Business Leads…
Swift Marketing provides tactical and strategic services to help you generate more B2B or B2C leads. Most projects start with a conversation about what type of leads you want to generate, what’s working for you now and what needs improvement, and then we give you one more more projects to consider.
As we “dig these wells”, they will succeed to varying degrees – we always get a “base hit”, and occasionally a “home run”, but what makes a “home run” depends on a myriad of factors – the heat on your industry, the “pain point” of your client i.e. degree of urgency, whether it’s “attraction” (outcome-motivated) or “repulsion” (trying to avoid something or stop pain), and your price point (well, more accurately, your call-to-action request vs the value offered).
Speaking of call-to-action vs. value offered, if you’re offering Free 24k Real Gold Bricks and all the respondent has to do is swing by and pick it up, of course your response rate should be 100%. If you’re offering a stick of gum for “just $29.99″ and all you need to do is fill out this 20 page client questionnaire, then pay in isreali shekels, of course nobody is going to respond.
That’s an extremely polarized example, but when made that comical you’ll get the idea why lining up a “home run” is more than just us – it’s our job to amplify value, increase perceived value, increase audience alignment so you’re talking to the right people, then help you get that message out. Together, we call that “demand generation”, and it can help you have more human-to-human selling conversations if you’re in a lead generation business, or push direct sales if you’re in direct-response sales i.e. e-commerce, tv, etc.
Why not give us a call and let us know what you want to happen right now? We’ll give you some options to consider – a few potential “wells to be dug” that might produce water, oil, or whatever you’re need for years to come.
