Never Sell on Price

Never Sell on PriceSep 07,2011

Never Sell on Price Gold Nugget: Someone calls and says “how much do you charge?”. Joe replies “What’s more important to you, value or price?”. Of course most people will him and haw a bit and then it’ll open a conversation – during which you educate them on HOW to shop and why you deliver Read More…

Feast or Famine: A Solution

Here’s a solution to the Feast or Famine paradox that often plagues service-driven industries: Feedback Loops. First, the problem can be somewhat macroscopic or microscopic, meaning, certain times of the year might be much more busy than others, other times you have certain days of the week which are particularly busy. We present three solutions Read More…

Reverse Mortgage Marketing

Reverse Mortgage Marketing Jan 2017 Update: We recommend the following: WordPress based Landing page system to test offers quickly and cheaply, based on traffic from…. Facebook. Why? You can target by age better than any other platform as well as highly specific locations. Want just people age 62+ in only north San Diego? Facebook can do Read More…

Ipad Forms

Ipad FormsMay 07,2011

NEW Service: iPad Forms / e-Paper! Imagine when someone pulls their car up to your repair shop, or comes into your office or clinic for a consultation, instead of handing them a clipboard and pen, you instead hand them an iPad to fill out. What’s the benefit? Glad you asked! Reduce the data entry by Read More…

Magic Beans Testing Service

We have a new service as a courtesy for our clients. We’ll test any product to tell you if it’s “Magic Beans”. There is never a shortage of people selling snake oil – products that don’t work nearly as well as advertised. Sometimes, they even purposely make them complicated, so they can feed you hope, Read More…

Swift Marketing

Swift MarketingMar 25,2011

This post is wholly to solidify our position for the phrase “Swift Marketing”, and since you’re reading it, the tactic has apparently worked. I say “apparently”, because at time of writing, I don’t know how you found Swift Marketing. It’s unlikely but possible you arrived on this exact post via other SEO efforts, random stumbling, Read More…

Ad Networks

Ad NetworksOct 25,2010

Major Ad Networks: Note: This list is from Google Analytics and support “Postback”, i.e. conversion tracking. This short list is generally focused on mobile. Aarki AdColony InMobi Jampp Leadbolt MdotM Millennial Media Tapjoy === Below is a very old list from 2010; there are some great companies here, the above are just newer mobile-focused ==== Read More…

How to be #1 in Google – Executive Summary

I get asked how to be #1 in Google (and Bing, Yahoo). Here’s the super-short executive summary: 2 things: Make Great Tomato Soup, and Get the World To Agree. There. Simple, eh? Step 1: Have some truly useful product or service online. If you flood your blog with worthless auto-generated spammy articles, it won’t take Read More…

Rules for Marketing Success

I saw an Ad in “Direct Response”, a magazine I get, that had some great tips – so I’m passing them along, though it’s mixed with my own comments. 9 Rules for Marketing Success: Empirical, not emotional decisions. This is one of the reasons using a CRM is an absolute must, because if you don’t Read More…

Advanced SEO Tools

Advanced SEO ToolsJul 19,2010

These tools are not for the rookies. If you’re serious about Search Engine Optimization, these tools may prove helpful: BuiltWith.com – tells you about the engine(s) under the hood OptiSpider.com – highlights SEO vulnerabilities of competitors, among other data WebsiteGrader.com – quick report about overall SEO Backlink Analyzer – tool from SEOBook.com (free!) to see Read More…