What’s a good conversion rate?

Real numbers, as fast as possible, that’s what you want, right? First, e-commerce. Selling online, if you’re a web rookie… actual credit card or paypal required. 5.31% gets you into the top 25% of all e-retailers. 11.45% gets you into the top 10%. 13% is on par with Amazon.com, arguably the #1 leader in cold-traffic Read More…

It’s All Relationship Marketing

I believe the marketing landscape is deeply selfish. Everyone is selling tactics to push their agenda, rather than actually trying to help people. Crazy idea, I know. To be fair, some of this is a response to human nature: we all want magic bullets. We want a quick fix easy solution, and it’s easy money for Read More…

Tracking Marketing Results from Offline Sales

We recently had a client go from “roughly 1/2” to 83% application ratio on a website. Naturally, any business owner would be thrilled to get a 60.2% lift in just a few weeks, and of course we’re proud. Even better though is we’re honing in on the single most important metric for most offline-sale businesses: Cost-Per-Closed-Deal. Read More…

Inbound Marketing Blueprint & Flowchart

This is a refined inbound marketing blueprint you can use to grow traffic. Tip: The color tags below correspond to each role. You may find it helpful to delegate based on color-tag. Here’s ours, step by step, with notes about who fulfills it. Swift Marketing’s inbound marketing dashboard is designed to enable the workflow below Read More…

Webinar template

Webinar templateMar 27,2015

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Welcome to Swift Marketing!

Let’s get you set up! Click any item below to see a help video about that topic. Most are just a few minutes. This process is best done in order without skipping steps. Basics: Send a Mass Email: Converting some “Maybe”s to “YES” + handling transactions. Basic Opportunity Handling Basic SwiftCloud Setup: If you haven’t already, Read More…

Sales Lead Incubator Campaign

Sales Lead Incubator Campaigns Campaigns can contain any mix of the following events, each with any kind of delay – 7 minutes, 7 months, whatever you need…: Messages >> Email Messages >> Print + Mail (with Mail Merge!) Messages >> Print / Mail i.e. handwritten thank you cards (technically, this is a task we create Read More…

Social Posting Calendar

Swift Marketing Social Media Posting Calendar THIS Google Doc HERE

45% Raise with the Agent Leapfrog System

Thursday, March 12th at 10am PST (11am Mountain, 12 noon Central, 1pm EST)  

Marketing Automation Software – Oct 2015 Update

Starting today, we’ll be posting periodic updates as new features get released – and we have some fantastic news to share. Naturally, this is about Swift Marketing, which is a marketing automation software suite to help you actively create demand. Oct 2015 Update – SwiftCloud Marketing Automation Software Marketing Cookie Tracking (Cohort Tracking, if you’re a Read More…