Short Video Outline Questions

We’ve created dozens of short attraction videos, and literally hundreds of video projects over the years. Sales Video Best Practices Workflow… Copy the questions below into a new doc or google doc and just answer the questions initially right into the doc Rewrite that into a basic script Find some patient friends who barely know Read More…

Video Script Outline

Sales Videos are possibly the #1 most important sales asset for many companies. If you run a restaurant or sell cars, not so much – someone needs to taste or test drive what you sell. For a lot of services though, the benefits are a lot more ethereal and complex – such as real estate, Read More…

If you feel cheated, you’re doing it right

Moz.com is one of the leading SEO sites out there right now. Recently, I ran across a tidbit of gold that really popped out for me, which I’m paraphrasing entirely here: If you feel like you didn’t get something in return for lead bait, that’s good. You’ve created a positive feeling in your reader – Read More…

How to Reduce The Marketing Budget

Over the years as a small agency we’ve helped hundreds of small businesses in various capacities. One of the most common questions especially among the smallest of businesses is about how to reduce the budget. Don’t get me wrong- larger companies are definitely cost-conscious and want to “sweat the capital” too, and I can appreciate it. Read More…

How to add a line of business

A client asked this, and rather than simply fire off an email, I told him I’d write a post. Why? It’s not too complex, but the usual way is the “Nike school of business: just do it” method, which is a bit of rolling the dice. There’s a better way – the best of which Read More…

Warning – SSL Required by Feb 1 or Google Slap

WARNING: FEB 1, 2017  SUMMARY: Upgrade to SSL or you’ll get Google-slapped Google will not just penalize in rankings, but show a nastygram on Google’s page, AND show a message in Chrome if your site is not running an SSL. This will first affect any site requiring a login. There is an internet-wide push toward Read More…

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…

Video Marketing Plugin

We have a new video marketing WordPress plugin, and it’s awesome. It gives you some of the benefits and user experience of a webinar – notably lead generation and capture of your audience – but using any YouTube video. Use it for short videos, or to turn any pre-recorded webinar into a lead magnet. Record Read More…

Influencer Marketing Software

As a teenager in the 1990’s, I worked for a small TV station in Minnesota, which was owned by a radio station. It was a fun time with plenty of shenanigans and pranks in between jam-packed deadline crunches. At that time, the major influencers were media companies. The barrier to entry was high, media was Read More…

Advocate Marketing Enterprise Features

Below are some of the features available to enterprise users of our Advocate Marketing system: Scheduled Purging (for site performance & large scale data, as well as medical HIPAA data handling rules) Variable Rolling Averages, or time-window based averages i.e. 90 day average or last 30 votes averages. API to track nonresponders – a non-response Read More…