How to Reduce The Marketing Budget

Over the years as a small agency we’ve helped hundreds of small businesses in various capacities. One of the most common questions especially among the smallest of businesses is about how to reduce the budget. Don’t get me wrong- larger companies are definitely cost-conscious and want to “sweat the capital” too, and I can appreciate it. Read More…

How to add a line of business

A client asked this, and rather than simply fire off an email, I told him I’d write a post. Why? It’s not too complex, but the usual way is the “Nike school of business: just do it” method, which is a bit of rolling the dice. There’s a better way – the best of which Read More…

Warning – SSL Required by Feb 1 or Google Slap

WARNING: FEB 1, 2017  SUMMARY: Upgrade to SSL or you’ll get Google-slapped Google will not just penalize in rankings, but show a nastygram on Google’s page, AND show a message in Chrome if your site is not running an SSL. This will first affect any site requiring a login. There is an internet-wide push toward Read More…

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…

Video Marketing Plugin

We have a new video marketing WordPress plugin, and it’s awesome. It gives you some of the benefits and user experience of a webinar – notably lead generation and capture of your audience – but using any YouTube video. Use it for short videos, or to turn any pre-recorded webinar into a lead magnet. Record Read More…

Influencer Marketing Software

As a teenager in the 1990’s, I worked for a small TV station in Minnesota, which was owned by a radio station. It was a fun time with plenty of shenanigans and pranks in between jam-packed deadline crunches. At that time, the major influencers were media companies. The barrier to entry was high, media was Read More…

Advocate Marketing Enterprise Features

Below are some of the features available to enterprise users of our Advocate Marketing system: Scheduled Purging (for site performance & large scale data, as well as medical HIPAA data handling rules) Variable Rolling Averages, or time-window based averages i.e. 90 day average or last 30 votes averages. API to track nonresponders – a non-response Read More…

Blogger Promotion

Blogger PromotionDec 05,2016

Whether this page is useful to you depends largely on how widely you advertise. If you are in a big city, this is probably helpful, or if you advertise nationally or internationally. If you only sell your product or service locally, this may not be of help. This is a list of websites on which Read More…

Publish Google Doc as PDF

There are times when PDFs are the perfect tool for the job, specifically when you either want to very carefully control the presentation of the data (i.e. a resume), or want a single file others can save (i.e. a presentation for reading offline). Google Docs has the ability to publish any doc into a PDF Read More…

Automatic Social Posting – System Revisions

One of the powerful systems Swift Marketing contains is social media automation and a social media scheduler. Frankly, most of our clients are on WordPress as their primary CMS (Content Management System i.e. website control panel), and for that reason, we are revising the system to best serve clients. The free Jetpack plugin contains a Read More…