Author Archives: admin
702-705-5246 Robo-Calls / Cruise Marketing – NOT US
NOTE: We’ve had a few angry calls from clients regarding cruise marketing. This is NOT us. We are looking into this matter and as soon as we identify the offending party, will direct all calls back to that company. Note there are dozens of Swift Marketings, and because we own the domain SwiftMarketing.com – we get a lot of them. The phone number 702-705-5246 is NOT ours. We will update this page when the owner is identified.
Salesperson, Marketer, or Biz Dev?
Salesperson, Marketer, or Biz Dev? They’re not the same. This is something I know rationally, but when I stumbled on an article, it was really a “duh” moment. I’d fallen into the same trap I advise our clients against: Wanting to grow sales, but grouping all 3 of sales, marketing, and biz dev together. When you have a small business, you’re in the business of solving some catch-22′s – you need the marketing, sales, and biz dev in order to generate the income, and need the income to pay all those people – right? Not entirely. Fortunately, marketing is the easiest to outsource… closing, not so much. You’re presumably an expert at whatever you do, but need to communicate your benefit to the audience, and that’s a science in itself. As you’ll see all over this website, Big Relevant Traffic + Irresistible Profitable Offer = Success. That’s a bit simplistic, but if you have a complex sale, it’s a heck of a … Continue reading
Never Sell on Price
Never Sell on Price Gold Nugget: Someone calls and says “how much do you charge?”. Joe replies “What’s more important to you, value or price?”. Of course most people will him and haw a bit and then it’ll open a conversation – during which you educate them on HOW to shop and why you deliver value. Joe Polish is a great marketer who focuses entirely on mid-range and up businesses i.e. CEO’s and business owners who generally make a million or more. What’s great about working with clients like that is they (you?) have the resources to put plans into action. Many times, a good marketing plan doesn’t require really that much money or time, but it virtually always requires _some_ money and time. Startups have it tough – you can’t afford to be wrong, so you need to invest more time and take lower risk, tried-and-true marketing methods… but these always have lower results. Innovation carries risk (and potential … Continue reading
Feast or Famine: A Solution
Here’s a solution to the Feast or Famine paradox that often plagues service-driven industries: Feedback Loops. First, the problem can be somewhat macroscopic or microscopic, meaning, certain times of the year might be much more busy than others, other times you have certain days of the week which are particularly busy. We present three solutions for you: Pipeline monitoring tied to your marketing budget. This means when you can see a slow time coming, you increase your marketing time/money expenditure. The paradox here to watch out for is not budgeting to get yourself busy, and then being caught with no available budget, and not enough business to even re-invest. That said, as you gain clarity into your business financials, and also see a pattern of marketing-spend-to-new-incoming business, you’ll be more clear about what cash reserves you need to maintain. Assuming you have even a few weeks of burn available (i.e. cash required for operations) then variable-method-advertising such as Google PPC … Continue reading
Reverse Mortgage Marketing
Reverse Mortgage Marketing We can help you build your practice with overall strategy, or with specific reverse mortgage marketing assets, including: Reverse Mortgage Marketing Websites Reverse Mortgage Marketing Videos (below) Reverse Mortgage Marketing Advertising (Facebook, Google, Bing) and SEO (Search Engine Optimization) Reverse Mortgage Marketing Webinars (especially good for groups!) 2012 Jan Update: Note this has the client’s photo and local-style homes woven in (this example client is in Hawaii). This edit also was voiced by the client (add $300, we need to adjust the timing throughout the entire video) Older Video We have the following assets and services available to help you generate reverse mortgage leads and borrowers: Pre-Made Licensable Reverse Mortgage Marketing Video. This powerful yet soft-sell video gently educates while pre-handling some of the most common objections. Add it to any website and/or landing page, optimize it for youtube and other video locations, drop into your facebook page, and more. Each video is rights-buyout, one time, branded … Continue reading
Ipad Forms
NEW Service: iPad Forms / e-Paper! Imagine when someone pulls their car up to your repair shop, or comes into your office or clinic for a consultation, instead of handing them a clipboard and pen, you instead hand them an iPad to fill out. What’s the benefit? Glad you asked! Reduce the data entry by you. Ok, so it only takes a moment to type in their info, but add up that few minutes over time and you see some real time savings. I’m sure you, your staff, your receptionist has better things to do. Depending on your software, this might be something we can import automatically; worst case your receptionist just has to copy and paste an email until it’s connected. Wow the client with immediate marketing. The iPad can play a little video welcoming them to the clinic, help them learn more, qualify them with additional forms or use the device to gather more info. Pre-Educate the client … Continue reading
Magic Beans Testing Service
We have a new service as a courtesy for our clients. We’ll test any product to tell you if it’s “Magic Beans”. There is never a shortage of people selling snake oil – products that don’t work nearly as well as advertised. Sometimes, they even purposely make them complicated, so they can feed you hope, but make it difficult to implement, because they know it doesn’t work well, or at the very least, are not sure it does work at all. So, whenever you get some new “Amazingly Powerful Google Dominator-thingy” that promises “all your wildest dreams will come true if you just buy our product”, then sent it our way. We’ll investigate, and send you a score, from 1 to 10, on how likely it is that it works. Fortunately, in the fluid information pool we call the internet, it’s usually really easy to find this out. If we truly think it IS great, we’ll probably buy it. If … Continue reading
Swift Marketing
This post is wholly to solidify our position for the phrase “Swift Marketing”, and since you’re reading it, the tactic has apparently worked. I say “apparently”, because at time of writing, I don’t know how you found Swift Marketing. It’s unlikely but possible you arrived on this exact post via other SEO efforts, random stumbling, recent posts. That said, one thing matters: How can Swift Marketing increase your sales revenue? First, everyone has a pretty good idea of the “sales funnel” – every potential client starts at the top with “awareness”, and is then moves down through the funnel, through “interest” to “qualification” to “proposal” to “agreement” then finally “fulfillment” and then “referral source”. Notice I didn’t stop with fulfillment. Our job (your job) isn’t complete til the client is happy with the value delivered, and becomes a referral source. Furtheremore, worthy of study is what happened to the people that fell out of the funnel? Some are not interested. … Continue reading
Here’s how to setup your email for your new domain. Frequently asked questions below, and as always, submit any questions through /support and we’ll append this document. This video references… Google Analytics – http://Google.com/analytics Google Apps - http://www.google.com/apps/intl/en/group/index.html Frequently Asked Questions regarding Email setup: Can I use this with Microsoft Outlook? Yes, and you can synchronize it – see http://www.google.com/apps/intl/en/business/outlook_sync.html Do I have to use Google Apps? Can’t I just use your server? The good news is that Google Apps is absolutely superior, so if you’re hesitant to use it, that is simply because you don’t know better – sorry, but you pay us to be your tech experts, and we are tech experts, and they do a great job. It’s always backed up, always synchronized, you can use it from any platform (phone, web, home, office, cruise ship, beach, etc.), it’s highly spam-resistant, gets your messages through without the frequent errors of conventional SMTP settings, and allows us to keep costs … Continue reading
Gallery Use
Gallery not working? 99% of the time, this is user error, but don’t feel bad – it’s not obvious. There are a few crucial mistakes we see all the time. The good news is once you know where to look, you should be in good shape – watch this short video for more info: NOTE: To add text to a gallery, you have two choices: Simple and easy: Click “Gallery” >> Galleries >> Edit (or create new); enter text in the description. This is best if you just want a single paragraph without any real formatting; it’s fast, easy, and SEO-friendly. Downside: You cannot really use any real formatting, so if you want a lot of description, use method #2. More control: Create the gallery as normal, then create a “Post” (Not a “Page” – must be a “Post”), and right below the main text-area, you see “Choose Gallery on which the above text will be displayed”. This will cause … Continue reading
